A new deli company that delivers solutions for deliciousness to store shelves and your table. Deli dishes enrich the everyday dining table. A new strategic company of the Nisshin Seifun Group, Initio Foods Inc., was established to accelerate growth in the deli market by providing tastefulness and overall business support. An example of a ready-to-eat dish A new strategic company to spur the 8 trillion yen market The deli dish market has grown rapidly with an increase in the number of working women and of aged people. Its market is estimated at 8 trillion yen and is expected to grow even more. Nisshin Seifun Group positioned its deli dish business as one of its core businesses and eventually established Initio Foods Inc. in March 2004 to develop the market. The name Initio comes from "Initiative on the Table", which means "guiding consumers' dietary habits". Image of a Hyakuwan Store As well as good taste, Initio Foods provides proposal merchandizing and operation know-how A main role of Initio Foods Inc. is to provide delicatessens in supermarkets, especially Japanese ready-to-eat dishes. At the same time, it also meets the needs of customers by providing comprehensive proposals on merchandising and operations for instore cooking. In other words, in addition to providing good taste, Initio Foods also provides solutions which are more satisfying for customers and more efficient for store operators. Initio Foods also manages its own outlets, especially within department stores, for providing its own ready-to-eat dishes. Through good taste and ready-to-eat dishes, you can count on Initio Foods to provide healthy and bountiful solutions for your dining table. Initio Foods Inc. Business description: The manufacture and sale of deli dishes Location of head office: 25, Kanda-Nishiki-cho 1-chome, Chiyoda-ku, Tokyo, Japan