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A new deli company that delivers solutions for deliciousness
to store shelves and your table. |
Deli dishes enrich the everyday dining table.
A new strategic company of the Nisshin Seifun Group, Initio Foods Inc., was established to accelerate growth in the deli market by providing tastefulness and overall business support. |
| An example of a ready-to-eat dish |
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A new strategic company to spur the 8 trillion yen market
The deli dish market has grown rapidly with an increase in the number of working women and of aged people. Its market is estimated at 8 trillion yen and is expected to grow even more. Nisshin Seifun Group positioned its deli dish business as one of its core businesses and eventually established Initio Foods Inc. in March 2004 to develop the market. The name Initio comes from "Initiative on the Table", which means "guiding consumers' dietary habits". |
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| Image of a Hyakuwan Store |
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As well as good taste, Initio Foods provides proposals from store concepts
Initio Foods provides supermarket delicatessens with ready-to-eat Japanese dishes and salads. As well as providing good taste in terms of its products, it also makes proposals for attractive sales floor ideas, which make it easier for customers to shop and which are more efficient for store operators. Initio Foods also manages its own outlets, especially within department stores, for providing its own particular ready-to-eat dishes. Through good taste and ready-to-eat dishes, you can count on Initio Foods to provide healthy and bountiful solutions for your dining table. |
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Initio Foods Inc. |
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Business description:
The manufacture and sale of deli dishes
Location of head office:
25, Kanda-Nishiki-cho 1-chome, Chiyoda-ku, Tokyo, Japan |
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