Initiatives for Reconstruction to the Great East Japan Earthquake- Affected AreasSocial Responsibility 2013

For Reconstructing Healthy and Fruitful Livelihoods, 'Do All that We Can, As Much As, When We Can.'

Immediately following the Great East Japan Earthquake, the Nisshin Seifun Group provided relief supplies to the disaster-hit areas.
We continue to support them with hope for speed recovery in the affected area.
We hope for speed recovery in the affected areas, and all the disaster victims are able to overcome this challenge and return to their peaceful lives and promising future as soon as possible.

Interaction with affected areas

While visiting affected areas and interacting and exchanging with people there and NPOs that are conducting support activities, we are implementing support program.

In-house seminar program for supporting reconstruction

We invited business operators who seek business reconstruction at in-house seminar.

As guest speaker;Ms. Kazue Saito, Senior Managing Director of Saikichi Shouten Co., Ltd. (Kesennuma, Miyagi Pref.)

The special menu event at a company cafeteria

We provided special menus featuring ingredients from affected areas.

Spaghetti with stemmed seaweeds from Hirota-cho, Rikuzentakata, Iwate Prefecture
Prepared dish incorporating boiling fish from Miyagi

Support for community activities

We are offering a wheat flour-used handmade class to community activities conducted by children toward recovery and child-rearing salons where communications are developed between mothers.

Providing baking sweets program at tsunami-hit junior high school (Miyako, Iwate Pref.)

Cookies shaped into local symbolic stones

Holding a handmade class at child-rearing salons (Fukushima, Fukushima Pref.)

Baking handmade cookies for Father's Day

Support for handicapped people

We cooperated with initiatives supporting handicapped people living in affected areas.

“Minna De Kaoya (Let's buy together) Project”

Dedicated staff held a charity sale highlighted products from handicapped people working for welfare facilities in affected area.

Kobe Sweets Consortium in Sendai (Wakabayashi Ward, Sendai)

We held a consortium in Sendai for the first time as part of the support for reconstruction after the earthquake. (FY2012)

Support for people living in the Tokyo Metropolitan areas away from hometown in Fukushima

We are offering a clay art class using wheat flour clay and resin clay and a hand-kneaded noodle class in an event held by support groups where people living in Tokyo, Saitama Prefecture and other areas interact away from their hometown of Fukushima due to the effect of nuclear accidents.

Invitation to the Ghibli Museum, Mitaka (Mitaka, Tokyo)

We invited families living in Saitama Prefectue.

©Museo d'Arte Ghibli

We participated in the Fukutama Yui Project (in Saitama Pref.)

Making bag charms using wheat flour clay

We participated in the interaction event. (various places in Tokyo)

Broaches using wheat flour clay

Support for a parent-child hand-kneaded noodle class (Konosu, Saitama Pref.)


For living support of nuclear accident-affected refugees, Nisshin Seifun Group Inc. provided donations to Fukushima Prefecture Disaster Countermeasures Headquarters in December 2012.