Management Philosophy

Guiding Philosophies and Corporate Principle

As the Nisshin Seifun Group develops our consumer goods businesses for the global market, we will remain committed to our guiding philosophies of “the basis of business is built on trust” and to “be in tune with the changing business climate” along with our corporate principle to “contribute to a healthy and fruitful life for all.”

“The basis of business is built on trust.”

Nisshin Flour Milling founder Teiichiro Shoda said, “We must always remember that a business is connected to society. A company that works solely for its own benefit will not survive for very long. Trust is the foundation of all business.” The Nisshin Seifun Group’s strong devotion to fulfilling our social responsibility and generating sustainable growth is rooted in these words from the Company’s inception and remains in our DNA to this day. We will remain true to our founding spirit as we seek to continue growing as a global corporate group.

Primary Management Objective

The Nisshin Seifun Group’s primary management objective is to maximize “long-term corporate value” based on the core concepts of “trust,” “being in tune with the changing business climate,” and “contributing to a healthy and fruitful life for all” while allocating resources to core and growth businesses, and further developing management capabilities.

Each Group company, in harmony with the basic corporate philosophy, carries out business activities under the banner of “self-reliance and alliances.” This means each company within the Group conducts its business as an independent entity in the most appropriate way according to its individual business characteristics and market environment, and in so doing, creates corporate alliances both inside and outside the Group to strengthen its competitive position.

At the same time, the Nisshin Seifun Group encourages internal innovation while upholding its commitment to social responsibility by complying with applicable laws and regulations, prioritizing food safety, working to protect the environment, and contributing to create a sustainable society. Thereby, we strive to be a group that continues to be actively supported by our stakeholders, including customers, shareholders, employees, business partners, and society as a whole.

Basic Stance Towards Stakeholders

Corporate Code of Conduct and Employee Action Guidelines

Disseminating and Implementing the Corporate Code of Conduct and Employee Action Guidelines

Corporate Slogan

Delivering good health and reliability

Our slogan of “delivering good health and reliability" is based on the Nisshin Seifun Group's guiding philosophies and corporate principle. Each Group company develops and provides products and services centered on “health” and based on the “trust” we receive from our customers and stakeholders. Our slogan expresses our determination to deliver reliable, safe, and high-quality products and services to our customers.

Red Ribbon

The Nisshin Seifun Group has been using the red ribbon mark since 1983 as a symbol of happiness. The red ribbon represents our desire to provide happiness tied to the trust we have with our customers.