Flour milling is the core business of the Nisshin Seifun Group, and the commercial wheat flour that we produce is a vital food resource. We also supply wheat-related products, such as bran and wheat germ, as well as rye flour and various other food ingredients. As the long standing leader in the Japanese flour milling industry, we fulfill our responsibility to provide society with a stable supply of raw materials while striving to improve productivity and drive technological innovation. At the same time, we are dedicated to creating new food cultures such as frozen noodles, Napoli Pizza, and tsukemen (dipping noodles).

In addition to providing information and other services through the So-Shoku Club, our online membership site for commercial users of our products, we also develop and supply high-added-value products to meet increasingly diverse needs. One of our most important products in this area is AMULEIA high-fiber wheat flour, which won the top prize in the 2024 Wellness Food Awards. By working with many food processing manufacturers to create a wide variety of products based on AMULEIA, we have taken up the challenge of building a new market for a world in which delicious foods help to enhance health. As a flour milling company, wheat flour is central to our business. Under our new vision of being “creators and drivers of food culture” who are “shaping innovation with flour,” we will focus our creativity on working with customers to generate and share new food culture—not only in Japan, but around the world.

Progress in international trade negotiations, population decline, dietary diversification, escalating global competition, and other factors are driving major changes in the business environment for flour milling in Japan, which imports around 90% of its wheat supplies. As the only Japanese flour milling company with production operations in the United States, Canada, and Australia, which are Japan’s three main sources of wheat imports, the Nisshin Seifun Group has a significant advantage in terms of access to knowledge and information about wheat production.

We are also establishing production operations in Thailand and in New Zealand with the aim of securing access to regional markets that offer the potential for future growth in wheat flour demand. Our overseas production capacity has expanded substantially as a result of acquisitions and other initiatives and now stands at approximately 12,000 tons per day, or 1.4 times the level in Japan. In our flour milling business, we embrace the vision of “shaping innovation with flour” and “creators and drivers of food culture” across our global network, as we continue to enhance the value of our wheat flour business worldwide.